Outside of Community, Unbreakable Kimmy Schmidt has had perhaps the strangest road to release of any show this season. Schmidt was ordered as a new sitcom for NBC, riding on the network’s history with creator and writer Tina Fey. However, the NBC of today is quite different than the NBC of 2006-2013, when 30 Rock aired. After the end of The Office and 30 Rock, NBC decided to turn away from their comedies, which had always been critical darlings, in hopes of reaching a much broader and ratings-friendly audience with a focus on dramas. Since then, they have cancelled Community and put an end to Parks and Recreation, and the few broader comedies that they have remaining (such as About a Boy, Undateable, and Marry Me) are almost certain to be cancelled after their current seasons.
This left NBC in a bit of a predicament: here they had a very strange show from a creative team whose past work had never garnered huge ratings, and absolutely nowhere to put it on their schedule. So, instead of cancelling Unbreakable Kimmy Schmidt pre-air or leaving it to die in a bad timeslot, they agreed to skip the awkward “will this show get picked up somewhere else?” phase and offer it to Netflix. It was a win-win for everybody…at least until NBC decided to launch a comedy series online subscription service last week with no actual comedies to offer. C’est la vie.