Wolfenstein II: The New Colossus was never meant to be an “important” game. It’s the gloriously stupid follow-up to the similarly ridiculous Wolfenstein: The New Order. Like its predecessor, it features an alternate-1960s in which the Nazis won World War II, and you and your crew go about slaughtering said Nazis. Despite its ultra-violence, few considered the first game to be especially controversial. Surprise! That’s changed.
Unlike The New Order, the majority of Wolfenstein II takes place in America. This led to an ad campaign focused around, well, Nazis in America, which didn’t go well with certain corners of the internet. It was a situation that most companies would pull back from, but the game’s publisher, Bethesda, showed tremendous backbone by sticking to their guns and taking a bold “Nazis are bad” stance. So the game came out, the people who wouldn’t play have played the game anyway kept away, and the rest of us had a pretty great time.