(Unlike my 10 Cloverfield Lane review that posted earlier this week, this article WILL discuss spoiler and plot points. If you have not seen 10 Cloverfield Lane yet and have any interest in seeing it, I would recommend clicking away now.)
10 Cloverfield Lane had one of the best teaser trailers in recent memory. It told you all you needed to know about the film: it takes place in a bunker, there are rising tensions and occasional conflicts among the characters, and there is something dangerous outside. Then, there was the kicker: a title card with the word “CLOVERFIELD,” before fully revealing the title as “10 CLOVERFIELD LANE.”
It’s that last part that is causing trouble for part of the movie’s audience. 10 Cloverfield Lane has a B- on Cinemascore right now, which usually reflects how accurately marketed a movie is. Reddit is swarmed with people who are disappointed with the film and its marketing, and even on AV Club’s spoiler section, where comments are usually solid, several commenters are expressing their thankfulness for having a place where they could easily spoil the movie, confirm their suspicions, and avoid seeing it altogether.