Despite its first season ratings success, Gotham had trouble finding itself in the first year. Its tone was all over the place, oscillating between campy and wacky humor aimed at younger viewers and a more seedy, violent nature that would seemingly prevent those same viewers from watching the show. The initial pacing bored, as well, leading to a midseason finale that wrapped up arcs that were seemingly intended to continue throughout the season. This left poor Jada Pinkett Smith stranded on a show as a “regular,” despite her character being so completely finished with her narrative that the writers literally shipped her off to a remote island for the majority of the second half.
Fox knew that the show had lost some of its audience, so they branded season two as something of a reboot. Hence the beginning of “Gotham: Villains,” a tag that was frequently used in the marketing but never actually appeared on the show. Despite a seeming gulf between marketing and the actual writers, Gotham did begin to show some growth this year, even if it’s marginal.